Twitter: Quality, not Quantity

Warren Whitlock (@warrenwhitlock) recently wrote a great piece called “Did I mention that Twitter is not about getting a lot of followers?”. In it, he hits so well on the central theme of social media that I see so many businesses miss, time and time again—the principal of quality, not quantity, through direct engagement with people.

“Talk to people. Build relationships,” he says. Indeed, twitter is a 2-way street of communication. It’s not a classified board for ads. It’s about fostering friendships and trust–”SOCIAL media!”

Sometimes your mutual followers (“friends”) don’t respond to you directly. They’re engaging with you in a non-verbal way. As Michael Q. Todd (@mqtodd) puts it, “There are, however, thousands who just watch and never converse. We may be “influencing” them and never know it.” That’s why I use a tool called favstar.fm to see who has favorited my tweets. Many times I’ve seen people favorite my tweets who have never even talked to me!

@DrakeGroup, @AshDHart, and I (@kajehart) would love for you to connect with us on twitter and express your thoughts!